Category: General

Remember Your Advantages

January 3rd, 2012
Came across this interesting article in Forbes yesterday and while you can discount the personal anecdotes I think most of the fundamental premise is sound: retail is facing a lot of challenges right now and more than ever brick and mortar stores HAVE t… more »

Capturing Affluent Customers Gets Harder

November 12th, 2011
Network World posted this article which says that shoppers who use iPads spend more than others. On the surface that seems insightful I suppose, but it occurs to me that shoppers who have iPads have already spent an extraordinary amount of money on a t… more »

Advertising Choices

May 13th, 2010
Am I the only one who thinks the "WOW, THAT'S A LOW PRICE!" TV ads for an office supply chain are obnoxious and irritating?  And not in the obnoxious manner that you want to show them to your friends, but in the "Fast Forward/Change the Channel" sort of… more »

Free WiFi At McDonald's...But Is That a Good Idea?

December 16th, 2009
McDonald's has offered 2 hours of WiFi in its restaurants for a $2.95 charge for a while now and while I don't know how successful it's been for them now they're taking it to the next level by dropping the $2.95 charge.  But....is that really a good idea… more »

Using Facebook To Build Your Business

November 12th, 2009
This is really clever: Aim at Potential Customers Only Some guys use Facebook to find single women. Chris Meyer used it to find women who are already engaged. Mr. Meyer, a wedding photographer in Woodbury, Minn., had had little luck with traditiona… more »